Analytics Study – Pasadena Transit

Pasadena Transit is a city-operated local bus service in Pasadena, northeast of downtown Los Angeles in California. It was formed in 1994 to coincide with the kick-off of the World Cup at the Rose Bowl.

 

The service runs six circular routes across 80 directional miles and connects with six Metro Gold Line Stations, as well as numerous regional lines. Over 1.5 million passengers a year rely on Pasadena Transit buses to get to their destination.

Happiness is a reliable bus service. In this study, we reveal how Pasadena Transit used modern Intelligent Transportation System technology to improve bus arrival and departure times, attract more bus users, and improve service.